let’s detensify
Wikipedia has introduced me to weasel words, a sort of language that we’re surrounded by constantly. I’ll crib from their explanation:
“The expression weasel word derives from the egg-eating habits of weasels. An egg that a weasel has sucked will look intact to the casual observer, while actually being empty. Thus, words or claims that turn out to be empty upon analysis are known as “weasel words”.”
I like to think that I’m pretty good at spotting ‘empty upon analysis’ marketing-speak, most of the time. Scary to imagine that many other people are not.
In any case, ‘weasel words’ is a phrase that I think we should carry with us at all times. Or at least up to 50% of the time.